Brand Keys, a customer loyalty and engagement consultancy, recently published their 2014 Customer Loyalty Engagement Index and we're proud to announce that Hyundai took the number one spot in the automotive category for the fourth consecutive year! Tied with Ford, the automaker beat out heavy competitors, such as Lexus, Mercedes, Jeep and BMW, to earn the coveted spot.
To establish Hyundai as one of the top brands for customer loyalty, Brand Keys used real-life customers of some of the world's leading automotive brands to discover the efforts each one made to meet and/or exceed their customers' expectations. Following several assessments, it became apparent that Hyundai's commitment to their customers outshined many leading competitors'.
"Hyundai continues to top our automotive category due to their understanding of how to exceed customer expectations with model after model," said Robert Passikoff, president, Brand Keys. "Hyundai delivers consistently high levels of emotional engagement for their brand and for their customers by leveraging class-leading technologies, all while providing real brand value."
With topnotch models like the Sonata, Equus and Elantra, Hyundai is a frontrunner when it comes to providing high-quality cars. They continue to establish great connections with their customers and deliver excellent service time after time.
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