Actor Paul Rudd has been announced as the official narrative voice of Hyundai's national advertising. Known for his versatility, Rudd was considered the perfect person for the job due to his ability to be witty, serious and informative, which falls in line with Hyundai's branding approach and efforts to appeal to a new generation of buyers. The company's latest 2015 Sonata spot, "Co-Pilot," serves as Rudd's debut as the voice of Hyundai and is currently airing across the country. You can hear Rudd in the commercial below and enjoy a multitude of comedic elements in its 30-second entirety.
Hyundai's new "Co-Pilot" ad, starring the voice of Paul Rudd, uses the typical backseat driver stereotype to show off the 2015 Sonata's wide range of innovative features. Throughout the spot, the backseat passenger shouts out different commands to the driver, but is interrupted each time by the car's high-tech components, which alert the driver before he can get the words out. Some of these technologies include highlights such as lane departure warning, voice-activated navigation and blind spot detection. Each one these functions work together to provide top-notch security and functionality within the sedan, providing drivers extra assistance when they need it most.
