Some of the world's biggest automakers participated in Milan Design Week this year, but out of all who took part, Hyundai's art installation was one of the most alluring pieces. Through a joint venture with California artist Reuben Margolin, Hyundai developed the "Helio Curve," a sculpture that forms a continuous wave representing the brand's "fluidic sculpture" philosophy. It was showcased at Superstudio Piu, Art Point Hall, Via Tortona 27, from April 14-19 in Milan, Italy.
More than just a simple installation, Hyundai's Helio Curve is a part of their ongoing "Sculpture in Motion 2.0" project, which shines a spotlight on design. The Helio Curve takes on the formation of a living organism, and celebrates the relationship between movement in the automotive and natural worlds, using 400 open-celled tongue-and-groove wooden blocks connected by string to an electrically-powered metal drive. The blocks hang within a five-meter cube and flow together to create a wave that stands of 10 ft. high. Altogether, the installation measures in at 26m long, 9m wide and 5m tall. Throughout its run during Milan Design Week, the installation was also accompanied by a 120-minute soundtrack that drew inspiration from its message and enhanced the viewing experience.
To hear a few words from the artist who helped develop the art piece and see it in motion, view the short video below.
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